Experience that Drives Success

“Helping Others to Master the Digital World”

Yacine Samb is an Entrepreneur, Social Influencer, Speaker and a Leader at Google. She actively trains top executives, hosts discussions, and speaks at various industry events about digital transformations, self-development and workplace diversity.

In 2017, Yacine was honoured as one of the Finnish Chamber of Commerce’s Female Leaders to Spotlight, as a result of her persistent work and various achievements in the field of business management, education, and digital marketing at Google.

Further directing her ambitions towards entrepreneurship, Yacine founded the Palaver Tree, a family-run-business impacting and creating positive change in the lives of West-African women and their families.

A World Shaped by Diversity

“Using the past to guide us to a better future.”

​With a mission to create positive change for generations to follow, Yacine transforms future landscapes through result-oriented and passionate leadership stemming from her rich life-experiences.​

As a strong believer in the power of collaboration, she uses her public speaking and media experience toward solutions that build stronger and more productive societies.

Innovation at heart, Yacine helps businesses and organisations strengthen their cultural bridges and identify best practices for a sustainable future, while creating opportunities between Africa and Northern Europe, striving to expand the awareness and appreciation for cross-cultural enterprises.

Sharing Knowledge, Inspiring Ideas

“Supporting collaborative and sustainable solutions.”

Yacine helps leaders navigate and succeed in digital and discontinuous world with confidence. With a passion for data and an analytical mindset, she embraces the digital evolution through high-impact, cross-functional strategies.

With a receptive mind for ideas and request, few subjects run especially close to Yacine’s heart, including marketing, digitalisation, the power of data, equality & diversity, cross-cultural enterprise & cooperation, and the progress of female leadership.

Fun facts

Life shouldn’t be all work and no play.

Here are few facts that reveal how I like to recharge in my downtime.



…yet there’s so much of the world still to see!



…anyone seen Moltres yet?



…well – it does get quite cool in Finland.

Get in touch

Let’s create something great – best things are always shared.

Get in Touch

For collaboration inquiries, speaking proposals and general information, shoot a message and I’ll get back to you shortly.

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